GAPWorx logo

Welcome to GAPWORX

Spark new business growth. Improve your company's financial outcomes. Improve customer-facing capabilities - from first contact through on-boarding to retention.

We call it Customer Building.

Build a Roadmap to Attract and Retain more customers. Resolve SELLING and CUSTOMER SERVICE problems.

I'm Mark Spiers. Check out my video for a services overview.

Create Customers

Create Customers

Get control of your sales process. Build SELLING capabilities and consistency in your approach. Create pipeline predictability. Attract customers. All of these elements can be built into a Sales Playbook customized just for you.

Keep Customers

Keep Customers

Customer Building is continuous. CUSTOMER SERVICE is ongoing, from on-boarding new customers to all future customer interactions. We'll build a customized Customer Service Playbook to guide your service program.

Positive company cultures LEVERAGE and engaged employees SELL and SERVE your customers better.
Improve financial outcomes by exceeding customer expectations.

Additional Customer Building Services

We provide additional services that resolve specific challenges impeding business growth and company financial performance.

Aligning leadership and employees to a shared company vision.

Supporting leadership with insights, options, and strategic planning services.

Helping organizations bridge gaps in expertise.

Helping younger talent accelerate their performance.

We've developed specialties.

All businesses must SELL and SERVE their customers better ... to be more successful. Attract and Retain.

GAPWORX is ideally suited to help small companies and mid-market corporations improve financial metrics through Customer Building, including companies in these industries:

  • Industrial, Manufacturing, Distribution
  • Contractors, Builders, Subcontractors
  • Architects, Engineers, Real Estate
  • Facility and Property Management

"The Marsden Sales Playbook (MSP) principles have become a centralized standard for our sales leadership team and the entire sales force. We went from an 8.4% organic sales number to 10.3 by the end of year 1. In 2017, we are on pace to hit and organic sales number that is even higher than what we achieved last year. Better defined and documented processes, tactics, and strategies with the MSP has proven to be a worthwhile investment for which we are already receiving a solid R.O.I."

Richard M. Catchman, Chief Sales Officer
Marsden Services LLC

"GAPWORX ... used their extensive professional experience and a variety of tools ... to lay out a marketing strategy and a Roadmap for us to move forward. One of the most enlightening activities was the visioning exercise, where its collaborative nature helped us to see the direction we wanted to take our company in the future, and gain insights from multiple perspectives ... and as a result we're a better company today."

Small Commercial Subcontractor
Senior Executive

"The CX Audit feedback from GAPWORX was valuable and eye-opening. We have declared 2016 as the Year to Optimize Customer Experience."

Mike Fafinski, President
SYAND Corporation

"We have brought Mark in on several occasions to write marketing materials for our business proposals ... (which) led into his company performing a branding and marketing strategic analysis. Mark has excellent visioning and communication skills which made it easy for our company to understand the marketing direction we needed. "

Iowa-based Architectural Firm

"Starting a new business is a challenging venture. (You) helped us to ... make our first year extremely successful. From strategic insights about the marketplace and the leadership of a joint venture initiative, to the development of our brand identity and marketing tools, your support has been and continues to grow our business. "

Design-Build General Contractor

Relationships begin slowly.
They take time.

Let's explore your vision and
achieve practical solutions together.

We may be able to help.

Let's Talk

Contact Us Today