A business culture is all the thinking, decision making, and actions within that business. Put simply – it is observable and measurable behavior that happens every day.
It is not a secret … strong business cultures are more successful than weak ones.
The short list of attributes of a strong business culture are:
- Clear vision, and achievable mission
- Leaders who inspire
- Supervisors who coach rather than manage
- Employees who work from talents and strengths
- An engaged workforce, aligned to the business purpose
- Job specific training
- Career paths
- Rewards and recognition
- Customers who become advocates
Almost every person has some awareness of what is not quite right, or what is missing from their lives. The striving to be better, to live better, and to have more of what we want stimulates the progress of individuals, companies, and even society.
In a competitive business environment, there is no place for complacency. Being GAPWORX … we want to have conversations with business leaders who are CURIOUS about how their business culture stacks up – their strengths and weaknesses. All businesses have gaps, and we think every business should work on them.
We help our clients work on cultural gaps, and that directly affects what we call Customer Building. Some employees have job-specific selling roles and responsibilities, others for serving. But generally, to fulfill the company brand … Everybody Sells and Everybody Serves.
I would be surprised to learn of any business that did not have to continuously create more customers. I would also be astounded to know of any business that did not have to continuously serve those customers well … to keep them.
Gap analysis is quantifying (measuring) the difference between what is, and what is desired. Qualifying (understanding) the rational and emotional discomfort about gaps, is why problem solvers and action takers succeed better in reducing their gaps. The awareness is … “I don’t like my results, I want something better, so I must do things differently.” That is simple psychology. Even though it is not complicated, it is still not easy.
The correlations are clear … strong business cultures create engaged workplaces. Engaged employees who are aligned to vision and mission, and who feel they have a place in the company – create stronger customer relationships.
If you want to sell more prospects and keep more customers … first understand your cultural gaps, and work on them.