Discipline is a Core Business Attribute

I recall listening in mid-December to the memorial words of Cape Town, South Africa’s emeritus Archbishop Desmond Tutu, as he eulogized Nelson Mandela. He spoke of the incredible discipline epitomized by Nelson Mandela in his life, and the need for all people to capture that same discipline in their lives. Archbishop Tutu’s focus was on the discipline required to seek peace and reconciliation in the face of hate, bigotry and injustice, but I believe that same discipline is a core attribute that can and should be embraced in business practices and everyday life.

Businesses are successful, in no small measure, when they are consistently engaged in performing to the needs of their customers, providing products and services in a “disciplined” way (standardized processes and business practices that are metrics-based, accountable and predictable) that brings value in a reliable manner – meeting or exceeding customer expectations. Whether your business is small or large and regardless of the customers it serves, it cannot be successful if the needs of the clients are not being met consistently. Meeting those needs requires discipline and commitment. From time management to literally hundreds of individual behaviors that comprise the work product of a business,  owners, managers and all employees must be strategic, engaged and collaborative, to act in a disciplined manner that supports customer needs.

As each of us go to work and witness the myriad of activities that are required to deliver a value to a client, take a moment and consider whether or not those activities are consistently delivered in a manner that meets the needs of each client and supports the growth of your brand and your company. If not, maybe a new measure of discipline is required. With heightened levels of discipline consistently evident throughout a company, I suspect that total company performance will be significantly improved.


 “Elevating Biz” is a blog dedicated to and for the owners of small businesses. Yet, it is our hope that is much more. We hope that it is the impetus of many conversations – with your peers and business partners, with your management team and employees. And, of course, we hope that it sparks conversations directly with us.

We intend these blogs to share insights and perspectives, to provoke awareness and innovation, to instill urgency and set aside mindsets that may have acted as a “governor,” throttling back business growth and achievement. We intend to inspire you to consider new and brighter horizons for your business, and for your expectations of what your business might achieve.  The blog Starts Here

Whether your business goals and objectives have a short operational horizon, or a much longer strategic one, various measures of success and business growth occurs one step at a time. Before you know it, progress is epidemic within your company.

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