THE PROCESS CORNER – Change is a Journey, Not a Destination

There are many famous quotations dealing with change. Change is inevitable, like death and taxes. Change is challenging for most of us to embrace. Most of us prefer our lives to have certainty and predictability, with a comfortable routineness. Often unknown to us, we are creatures of habit.  

Change is frequently linked to acceptance, but few of these quotations link it to a process that makes its outcome more efficient and desirable. In our personal lives – and as importantly in our professional lives – we need to acknowledge that change is necessary.

For the betterment of our personal and professional lives – we must acknowledge that change is necessary. We know change is hard, but paradoxically we seek easy processes to make our lives better.

The premise of this post is that individual and organizational change is a journey that is never-ending. It isn’t a destination that you arrive at and it is done. Rather, change occurs constantly, and individuals and organizations can: (1) ignore the external forces that impact them, or they can (2) embrace those external forces, and seek alternative solutions to achieve organizational success.  

We recommend an initial AWARENESS PHASE that identifies Problems (we call them Gaps), the Drivers of your Business (Financial, ROI, Cultural, Customers, etc.), Resources (dollars, time, talent – internal and external), and your Priorities based upon company goals and objectives.

Then you move into an ACTION PHASE where you expand Awareness, to Assess, Analyze, and Plan for specific initiatives. As plans are finalized and vetted, select a champion to lead each initiative. A project or initiative champion is key to overall accountability and success – to implement specific metrics and explicit schedules, and mark milestone progress along your Roadmap.

Although somewhat a misnomer, the “final” step is the ACHIEVEMENT PHASE. Certainly, there must be achievement, but it is an incremental signpost on the journey to the organization’s long-term goals and objectives.

Celebrate signpost achievements, but continue the process to adjust to each new change. Create new Awareness, new Action plans, and set new Achievement goals and objectives. Change management is a process. Scale it to your market and organization. Keep it simple. Get outside help if the expertise and resources are missing inside your organization.