To provide value to customers, a business must adapt to market conditions and competition. Leaders improve their companies by building culture, processes, and employee capabilities.
This Customer-Facing model helps your organization improve Customer Creation (SELLING) and Customer Retention (SERVING).
It brings AWARENESS (Discovery), moves to ACTION (Roadmap), and then to ACHIEVEMENT (Progress). This raises your business trajectory.
"If your culture is clear, positive and strong, then your people will buy into your ideas and cause and, most important, will believe what they do matters and that they can make a difference." – Adrian Gostick and Chester Elton, All In